Poag Development Group

Corporate Headquarters
1770 Kirby Parkway, Suite 215
Memphis, TN 38138
Phone: 901.761.7604
Fax: 901.761.5325

Ground-Up Lifestyle Center Development: Avenue One


Ground-Up Lifestyle Center Development: Avenue One

Ground-up lifestyle center development has become rare in today’s market. Economic uncertainty, high construction costs, and tight margins have slowed new projects significantly. Yet Poag Development Group continues to stand out as one of the few developers successfully delivering these complex, mixed-use destinations. While many developers focus on acquisitions and redevelopments, Poag is actively bringing ground-up lifestyle centers to life. Our latest example: Avenue One, a bold mixed-use destination in Omaha.

Avenue One: A 200-Acre Mixed-Use Vision

Located at 192nd Street and West Dodge Road, across from Lawrence Youngman Lake and Methodist Women’s Hospital, Avenue One will feature:

  • 600,000+ sq. ft. of retail and entertainment
  • More than 2,000 apartments and townhomes
  • Over 1 million sq. ft. of office and medical space

This project reflects Poag’s expertise in placemaking, blending retail, residential, and entertainment into a vibrant community.

Why Ground-Up Lifestyle Centers Matter

Despite the rise of e-commerce, brick-and-mortar retail remains essential. Today’s consumers seek experiences they can’t get online, including unique dining, fitness, and entertainment concepts. Successful lifestyle centers lean into these strengths and incorporate restaurants, outdoor spaces, and immersive community activations.

Avenue One will deliver all of this, with distinctive districts, landmark architecture, and creative landscaping that create a sense of place.

The Formula for Success

Launching a ground-up lifestyle center requires:

  • Strategic Partnerships: Poag’s collaboration with JLL is driving strong leasing momentum.
  • Local Expertise: Partnering with a local landowner ensures market insight and community connections.
  • Consumer-Centric Design: Every element, from storefront porosity to outdoor gathering spaces, reflects evolving consumer priorities.

Looking Ahead

As Poag Development Group CEO Josh Poag explains:

“The formula for ground-up lifestyle success demands not just the right opportunity in the right market, but the right people and the right constellation of circumstances to build something special.”

With Avenue One, Poag is proving that even in challenging times, bold vision and deep expertise can redefine what’s possible in retail and mixed-use development.


Read the full article here:  Chain Store Age

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