Poag Development Group

Corporate Headquarters
1770 Kirby Parkway, Suite 215
Memphis, TN 38138
Phone: 901.761.7604
Fax: 901.761.5325

Woman holding gift card

Mother’s Day Gift with Purchase

As an incentive to spend more and save more, Avenue shoppers were invited to visit The Avenue management office to redeem a free gift card, when presenting receipts from any store or restaurant at The Avenue equaling $150 or more. To redeem, shoppers were asked to present their receipts and to join the A List for special deals.  Shoppers started to drop by as early as 12 PM.

This was a great opportunity to promote our upcoming It’s in the Bag campaign and for promotional distribution of store & restaurant bounce back coupons. In addition, several stores & restaurants participated by providing swag items and giveaways. We tracked close to $22,000 in spending with an individual average expenditure per gift of $252 and per person average expenditure of $409 with many new A-list members signing up.

Historically, Mother’s Day gift card promotions have a high expenditure for The Avenue Lifestyle Centers. Highest expenditures we’ve seen to date for a Gift with Purchase, although not the largest participation. Highest individual receipts came from Springfree Trampoline deposits of $1500 and Simply Mac purchases.