Poag Development Group

Corporate Headquarters
1770 Kirby Parkway, Suite 215
Memphis, TN 38138
Phone: 901.761.7604
Fax: 901.761.5325

The Avenue Viera Welcomes Back Live Music

April 15, 2021 – The Avenue Viera has anxiously waited to bring back their popular live music series, Thirsty 3rd Thursday, since the global pandemic took hold. The event took place every third Thursday of the month in the property’s Central Park. The team hired a live band and offered free drinks and snacks to guests. With COVID restrictions being relaxed, The Avenue Viera excitedly restarted the event in early 2021. Since its return, the team has reported surging numbers of guests. The last show featured “salt and lime” (relaxed and comfortable) band Highway 1 and staff saw nearly 400 patrons take advantage of the warm weather and fun atmosphere.