Poag Development Group

Corporate Headquarters
1770 Kirby Parkway, Suite 215
Memphis, TN 38138
Phone: 901.761.7604
Fax: 901.761.5325

Group of people outside watching show

The Shops at Valley Square hosts the first Fire & Ice Festival

On Saturday, January 19th the Shops at Valley Square hosted its first Fire and Ice Festival.  Despite the call for incoming heavy snow, turnout was spectacular!  The crowd of 800+ was entertained by live ice carving demos and a fire breather along with performances by Elsa from Frozen, a stilt walker and a strolling Olaf.  Everyone took advantage of delicious free hot chocolate and train rides while children were kept busy with seasonal crafts.  The stores and restaurants enjoyed a surge of shoppers as people decided to enjoy lunch and visit the various clearance sales while onsite for the festival.