Which Retail and Restaurant Brands Will Be Hot for 2024?

Every month, industry leaders share insights on retail trends. Josh Poag, President and CEO of Poag Development Group, offered his perspective on what’s driving demand as we head toward 2024. This insight was originally featured in the Crittenden Report, July 2023 edition.

“Since pre-COVID, we’ve been focused on entertainment, fitness, health, beauty, and restaurants. But it seems fashion tenants are coming back. Traditional women’s fashion was hit hard during COVID because women weren’t dressing up and were instead buying athleisure from places like Lululemon. That began reversing in late 2021 when people started getting out of the house again and going to events. Now, in 2023, tenants we wrote off as dead—such as Chico’s, Ann Taylor, Talbots, J. Jill, and White House Black Market—are coming back strong. Same with men’s fashion brands like Jos. A. Bank. So, I told my leasing team I’m now open to more fashion tenants.”

This shift signals renewed strength in fashion retail, alongside continued growth in entertainment, fitness, health, beauty, and dining—categories that remain core to Poag’s leasing strategy.